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DIGITAL MARKETING

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DIGITAL MARKETING

In simple terms, digital marketing is the promotion of products, services or brands via digital marketing channels. The prime objective is to promote brands, increase online presence, brand reputation and increases sales using various successful digital marketing campaigns. It includes use of various service, tools and marketing strategies, which mainly relies on the internet as core promotional medium, in addition to mobile, email, electronic billboards, wireless text messaging, digital television, radio channels, etc.

Digital marketing professionals are responsible for various marketing strategies like keyword analysis, search engine optimization, content marketing, sales conversion, campaign marketing, eCommerce marketing, display advertising, performance monitoring and using social media platforms to drive potential traffic to the business website. In this digital age, there is a huge demand for digital marketing professionals, who can run an effective marketing campaign that ensure more online presence and sale conversion to business.

GMA offers professional digital marketing course to meet the industry needs. Our practical oriented digital marketing training will help students to gain industry exposure in understanding digital channels, techniques and its application to make and run successful marketing campaign.

digital_marketing

Program Overview

This program is intended for sales and marketing executives, entrepreneurs, students with marketing flair who want to learn and take advantage of digital marketing techniques to improve their and their company's performance,reputation and relationship with existing and prospective customers.

The learning objectives of this course are:

To understand how digital technology or media can impact firm's tactical marketing activities and drive firm's performance

To understand applications of popular digital marketing tools & techniques

To understand use of digital media analytics for effective digital marketing

To accomplish above objectives, participants will be exposed to different digital marketing techniques (e.g., search engine marketing, online display advertising, video marketing and social media marketing) during the course.

Program Features:

Upon successful completion of the course, participants will get a certificate of completion from GMA.

Apply hands-on skills learned in the class on a comprehensive project related to the different facets of digital marketing.

Course Content Focused on Practical Application of Concepts.

Gain exposure to digital marketing techniques like, search engine marketing, social media, mobile marketing, etc.

Who should attend :

Marketing Managers aspiring to understand and implement digital marketing in their organizations

Sales and marketing professionals who are intending to learn digital marketing for their skill and career advancement.

Entrepreneurs who wish to use digital media for promotion and growth of their business.

IT professionals who are looking at business implication of technology/media for marketing.

Why Join GMA For Digital Marketing Training

Practical Training and students will be working on real-time projects

Job Placements in leading Digital Marketing companies post Training.

Smaller batches of 25 30 members to enable better learning

Flexible batches (Weekday, Weekend, Evening batches)

Digital Marketing Course Syllabus

Module 1:Digital Marketing Plan, Strategy & Channels

Module 2:Web Design Methodologies & Hosting

Module 3:Search Engine Optimization (SEO)

Module 4:Google My Business - Dominating Local SEO

Module 5:Google Webmasters & Analytics

Module 6:Pay Per Click (PPC)/ Search Engine Marketing (SEM)

Module 7:Social Media Optimization (SMO)

Module 8:Social Media Marketing (SMM)

Module 9:YouTube & Video Marketing

Module 10: Mobile & Email Marketing

Module 11:Online Reputation Management, Brand Communication

Module12 :Online Display Marketing, Content Marketing, Remarketing & Conversion

Eligibility

Graduation. Good communication skills. Knowledge in Computer and Internet

Batch Timings

Call us to know the upcoming batch timings

Program Fees

Call us to know the program fees

Benefits Of Learning Digital Marketing

The demand for Digital marketing is expected to raise high by 38 percent in this year. The opportunities are open to the digital marketer in the financial sector, Agency, FMCG Company, FDI, and many online business units. Join the Digital Marketing Course to become an expert analyst in the digital marketing domain.

The economic rule applicable to any product or service is that the thing is valued as per the demand. If the opportunities are high for a digital marketer then ultimately the salary package will be the high. So, learning digital marketing will increase your monetary benefit.

The freelancing option or starting own business with the subject knowledge candidate possess makes the job as independent one. Work with passion and work with freedom is what the demand of the young learners in a Gig economy. Digital Marketing Training is the best training to have a bright future with constant practice.

Digital marketing will boost the analysis skills and enhances the creativity to use the different strategies for the digital marketing field.

The overseas opportunity for the digital marketers is huge as the online businesses are booming to the top in the foreign countries. There is demand in the countries like USA, German, UK, Australia, and Singapore for the digital marketer with good salary package.

Course Snapshot

Fee INR 30,000+ GST

Duration 2 Months

Delivery Method class room