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Marketing & Selling Skills

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Marketing & Selling Skills

Sales and Marketing are two functions that are critical for any business - be it product or service. Both the functions share a common goal of attracting prospects and converting them to customers, ultimately generating revenue.

This program is designed to help you strategically think of marketing challenges and recalibrate the ways of connecting and influencing customers. The Program offers a holistic understanding of key concepts in sales and marketing communication with a special focus on marketing management. The Program pedagogy offers an immersive learning experience with a blend of classroom lectures, online sessions, group discussions, in-class activities and assignments. This Program will help you decipher the right balance between a customer's expectation and business objectives to drive a marketing strategy that is responsive, relevant and profitable.

What is the course about?

Sales and marketing management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets. Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business.

The course helps students in learning the basic concepts about this field and with this course, they will be able to become successful Marketing & Sales professional across business sectors.

USP

Curriculum compliant

Experienced and qualified faculties

100 % quality assurance in training

Notes will be provided for reference

After the completion of this Program, you will:

Learn how to evaluate and assess evolving market dynamics

Understand how to effectively plan and align sales/marketing/communication activities with the overall business strategy.

Gain practical understanding of branding, channel design and development, and its impact on businesses

Explore frameworks and tools needed to enhance decision-making capabilities

Understand how to develop and lead effective sales and marketing teams

Gain an exposure to the techniques, challenges and nuances in implementing sales, marketing and communication activities and resulting into the organization’s profit.

Who Should Attend :

Students, Professionals in marketing and sales, sales counselors, business developers, Advertising and PR professionals, Brand Managers.

Duration : 3 months

Eligibility

The applicant should meet the following criteria:

PROGRAM MODULES

Marketing management

Services marketing

Consumer behaviour

Marketing research

B2b marketing

Sales and distribution management

Media and communications

Advertising

Strategic brand management

Customer relationship management

Digital marketing

PROGRAM CERTIFICATE

Participants will be awarded a certificate of completion from GMA with a minimum attendance of 70%.